Search results for " b2c"
showing 3 items of 3 documents
Comercio Electrónico B2C España-Mèxico: Un anàlisis de modelos de conducta basado en Actitudes
2014
El desarrollo de Internet ha motivado modificaciones sustanciales en la relación consumidor-empresa, originando cambios en los hábitos de compra del individuo que interacciona en el entorno online, frente a aquellos tradicionalmente mostrados por los consumidores que adquieren sus productos en establecimientos offline (Barkhi et al. 2008; Hausman y Siekpe, 2009). Así pues, Internet ejerce una clara influencia en el comportamiento de compra y en la toma de decisiones de los consumidores (Hausman y Siekpe, 2009; Kim et al. 2009; Lee et al. 2008; Pookulangara y Koesler, 2011). En este contexto, conocer cómo se comporta el consumidor en el entorno online es fundamental para potenciar el desarro…
La tutela del contraente debole nella platform economy dopo il Regolamento UE 2019/1150 e la Direttiva UE 2019/2161 (c.d. Omnibus)
2020
The article summarise the main legal issue related to the protection of users of online service providers in the light of Reg. EU 2019/1150 and Dir. EU 2019/2161
La disciplina giuridica delle piattaforme online per la ristorazione
2022
The paper investigates the legal issues concerning online platform for restaurants. A coherent regulatory framework of these platforms is proposed, considering the P2B and B2C relationships involved in their activities, with a focus on the protection of food choices and personal data entered by users. While for the P2B issues the European legislation lay down by Reg. EU n. 1150/2019 and the previous Dir. 2000/31/EC on electronic commerce is involved; the B2C issues are discussed considering the regulation on unfair commercial practices provided by Dir. n. 2005/29/EC and, specifically, Reg. EU n. 1169/2011 on food information. As regards the privacy issues of the platform customers, the GDPR…